SweetNight to Present NOVILLA Retail Assortment at Fall High Point Market
The company will show mattresses and other sleep products at IHFC H708, with information on its U.S. retail program.
HIGH POINT, N.C. — September 2026 — SweetNight Innovations will present its NOVILLA by SweetNight assortment at the Fall 2026 High Point Market, October 17–21, in the International Home Furnishings Center, showroom H708. The presentation is part of the company’s effort to expand its U.S. store retail business.
The assortment includes mattresses with cooling and pressure-relief features, adjustable bases, pillows and bedding. SweetNight will also provide information on its merchandising, training, marketing and fulfillment programs for retailers.
Founded in 2011, SweetNight says it has sold more than 10 million mattresses in more than 30 countries. The company reports a portfolio of 951 patents and other intellectual property assets. It has developed U.S. manufacturing and distribution operations to support its retail plans.
SweetNight sells products through e-commerce and social-commerce channels. The company plans to use its experience in those channels to inform product development and marketing for physical stores.
The High Point presentation will include product demonstrations and details of the NOVILLA retail assortment. SweetNight representatives will be available during market to discuss the program with furniture and mattress retailers and other industry attendees.
About SweetNight Innovations
SweetNight Innovations is a sleep and home products company founded in 2011. Its brands include SweetNight, NOVILLA and Avenco. The company sells mattresses and related products in international markets and through online and retail channels.
Media and Retail Contact
Yonah Lowenstein, VP U.S. Sales
[email protected] | (973) 873-8374
www.sweetnight.com
