The way people find businesses online is changing. Instead of scrolling through search results, more users now ask an AI assistant directly and expect a single, accurate answer back. That shift is pushing marketing firms to rethink their approach, and MarketJoy has responded by expanding its service lineup for this environment.
MarketJoy, a B2B growth firm focused on lead generation and digital strategy, has introduced a new suite of services spanning Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). The offering is intended to help brands gain visibility across AI tools, local search, and chat-based platforms, in addition to traditional search rankings.
Beyond the Search Results Page
Fewer users are clicking through traditional result pages; more are getting answers directly from AI tools or location-based discovery features. Brands increasingly need content built for context and machine comprehension, not just keyword volume. MarketJoy’s combined SEO, AEO, and GEO strategy is built around this shift, aiming to put brands in front of audiences whether they are searching through an AI chatbot, a personalized results page, or a local listing.
“Backlinks and rankings used to be the whole game. Now companies need an approach that understands how AI actually pulls together and delivers answers,” said Curtis Bendt, MarketJoy’s Chief Revenue Officer. He said the company’s new services are designed to help clients appear directly within AI-generated answers, not merely alongside them, across the platforms their customers use.
Three Areas of Focus
MarketJoy’s SEO work continues to rely on established fundamentals, including technical site improvements, content quality, and user experience, to build visibility on search engines such as Google and Bing. This includes on-page optimization, backlink development, and keyword strategy based on search intent.
Its AEO work responds to the rise of platforms such as Google’s AI-generated overviews, ChatGPT, and Perplexity, which increasingly answer user queries directly rather than listing links. MarketJoy structures client content so that AI systems can more easily read and surface it, with the aim of appearing in answer panels, voice search results, and chatbot responses.
GEO combines local SEO practices with AI-focused optimization to help brands compete in location-based searches. The company says this is particularly relevant for businesses with physical locations or regional customer bases, where localized, AI-readable content and citations can influence whether a business is found.
About MarketJoy
MarketJoy has previously worked with companies in healthcare, technology, finance, logistics, and manufacturing. The firm says the new services build on more than a decade of work combining human strategy with data-driven and AI-related insights, as search behavior continues to shift away from conventional result pages toward AI-mediated and location-based discovery.
MarketJoy is headquartered in the United States and describes itself as a B2B growth and digital marketing company built around lead generation and integrated digital strategy.
