SEOUL, South Korea, June 20, 2026 — Jinrokhyanggeum, a Korean wellness brand inspired by traditional ingredients, announced in Seoul that it has begun preparing English-language brand materials and overseas market communication following 27 reported sell-out rounds in Korea. The company said the preparation is intended to introduce its Korean wellness concept to international consumers and potential overseas partners.
According to the company, Jinrokhyanggeum has completed 27 sell-out rounds through its domestic sales activities. The company said the result led it to begin reviewing how the brand, product information, and ingredient background should be presented for audiences outside Korea.
Jinrokhyanggeum is positioned as a Korean wellness product inspired by ingredients traditionally recognized in Korean self-care culture, including deer antler and agarwood. The company said its overseas communication will focus on the product’s cultural background, premium presentation, and role as part of a daily self-care routine.
The overseas preparation includes English-language product descriptions, brand introduction materials, product photography, and basic information for potential international listings. The company said these materials are being developed to help overseas consumers better understand the product concept, ingredient inspiration, and brand origin.
The company also said the preparation reflects broader interest in Korean lifestyle products, including food, beauty, wellness, and self-care categories. Jinrokhyanggeum plans to present the product as part of this wider Korean lifestyle context rather than as a product limited to the domestic market.
A company spokesperson said, “The domestic response encouraged us to prepare more structured communication for overseas audiences. Our current focus is to explain the brand clearly, provide accurate product information, and present the cultural background behind Jinrokhyanggeum in a professional way.”
The company said it will continue reviewing overseas-facing content before deciding on additional market activities. Initial preparation will focus on digital materials, product information, and communication channels that can support future international inquiries.
Jinrokhyanggeum also plans to organize its brand story around Korean traditional ingredient culture and modern self-care habits. The company said this approach will help international audiences understand why the product was developed and how it fits within the current wellness and lifestyle market.
About Jinrokhyanggeum
Jinrokhyanggeum is a Korean wellness brand inspired by traditional ingredients and self-care culture. The brand focuses on ingredient storytelling, premium presentation, and daily wellness routines for consumers interested in Korean lifestyle products.
