GABORONE, BOTSWANA — Dumela Creative Stock, a digital marketplace for African creative content, has relaunched with the aim of connecting local creatives with global markets. The platform, which originally launched in Botswana, provides a space for photographers, videographers, and sound creators to sell their work to buyers worldwide.
The relaunch comes as Botswana increasingly recognizes the role of creative industries in economic diversification and employment. According to co-founder Itumeleng Garebatshabe, the platform's vision is to help African creatives reach audiences beyond their borders.
“Dumela was never intended to simply be a place where people download pictures, videos or audio. The bigger vision has always been to create a connection between the African creative and the market,” Garebatshabe said. “We want our creatives to stop thinking only about where their work can be seen in Botswana and start thinking about where their work can go in Africa and the world.”
The platform offers a range of creative assets, including photographs, videos, audio, and vectors, and is designed to facilitate the commercial side of connecting creators with buyers. Garebatshabe previously explained that the intention was to make the process simple for creatives, allowing them to focus on their craft while the platform handles the business aspects.
Dumela Creative Stock's return is not just a website relaunch but a renewed commitment to supporting Botswana's creative economy. The platform aims to provide the digital infrastructure needed for local talent to compete internationally. As it reconnects with photographers, filmmakers, and designers, the platform encourages creators to take ownership of their intellectual property and explore new commercial opportunities.
“We believe the next stage of Botswana’s creative economy will not only be about producing great work. It will be about ensuring that great work can find markets,” Garebatshabe said. “We want Dumela to be part of that bridge — from the creator, to Botswana, to Africa, and ultimately to the world.”
The platform operates with the philosophy: “You Create. We Facilitate. You Engage.” For more information, visit dumelacreativestock.com.
