LA Trading Launches In-Taxi Advertising Network for Bournemouth-Area Brands
LA Trading, a Bournemouth-based family-run advertising company, has launched an internal digital taxi advertising network designed to help local businesses, agencies and national brands reach passengers during real journeys.
The company places digital advertising screens inside taxis, giving advertisers a focused environment in which to communicate with passengers while they travel through Bournemouth, Poole and Christchurch.
Unlike external taxi advertising, LA Trading’s platform operates entirely inside the vehicle. Campaigns are displayed directly in front of passengers and can include static creative, short-form video, QR codes, booking links, promotional offers, app downloads, menus, website links and lead-generation campaigns.
The network has been created for advertisers ranging from restaurants, hotels, gyms, estate agents, retailers and local attractions to regional agencies and national brands looking for location-led advertising opportunities.
Passengers commonly spend between 10 and 30 minutes inside a taxi. LA Trading says this gives advertisers more time to communicate a clear message than many fast-moving media environments, where audiences may only see an advert briefly.
The company describes the format as a “street-to-seat” advertising opportunity, connecting real-world travel with measurable digital actions such as website visits, QR-code scans, bookings and enquiries.
LA Trading currently has more than 250 taxis live across three UK locations. Its wider network is designed to help brands move audiences from initial awareness towards meaningful engagement and action.
The Bournemouth-area launch is intended to support businesses across hospitality, tourism, leisure, retail, property, education and professional services, as well as agencies planning wider regional or national campaigns.
Justin Down of LA Trading said:
“We wanted to create a new advertising space that works for Bournemouth businesses, not just national brands. Taxis already move through the places people live, work, visit and spend. Our screens give local businesses a way to be seen during the journey, rather than becoming lost in another crowded feed.”
The family-run company believes internal taxi advertising can give businesses an additional way to reach audiences without relying entirely on social media, search advertising or traditional outdoor formats.
Campaigns can be planned around specific locations, audiences and objectives. A local restaurant may use the screens to encourage bookings, while an event organiser could promote an upcoming date. Hotels and attractions can reach visitors already travelling through the area, while larger brands and agencies can use the format to support broader outdoor, digital and omnichannel campaigns.
LA Trading also provides creative and campaign support, helping advertisers develop screen-ready content suited to the passenger environment.
The company says effective in-taxi creative should be clear, visual and relevant to the journey. Campaigns may use concise messaging, useful local information, memorable humour or a direct next step through a QR code.
LA Trading is now inviting Bournemouth-area businesses, agencies and media buyers to explore the network as part of their local, regional and national advertising activity.
About LA Trading
LA Trading is a Bournemouth-based, family-run advertising company placing digital screens inside taxis. The business helps local, regional and national brands reach passengers during focused journeys through internal digital advertising, location-led campaign planning and QR-ready creative.
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